There is a great satisfaction when you make homemade soap. Most soap makers develop a favorite recipe along with preferred colors and scents for personal use. Of course there are also those who want to try making soap from every different type of fat and oil and mixtures of fats and oils and all the different colours, swirl techniques and other additives. But regardless of whether you go for variety or keep with the tried and true there will come a time when you want to say, “Hey, these are mine. Look.”
This is all the more important if you are going to sell your homemade soaps. You have to consider carefully all aspects of your branding when you come to look at how you present yourself to the public – all that comes under marketing. If you make your homemade soap as gifts for friends and family you will also want to present it beautifully, although you don’t need the consistent branding that a business does. You can try many ways of presenting your soaps and, unless your family and friends are destructive folks it shouldn’t come back and bite you.
One of the easiest ways to brand your soaps is to stamp the top of the soap with a rubber stamp of your choosing. Rubber stamps from craft shops work well, although you need to choose ones with little detail as if they are too fussy you lose the picture when you stamp your soap. Other choices are to make your own stamps from lino tiles or wood blocks or even potato stamps made by yourself or your child. It is time to stamp your soap once it has been through the gel stage and has started to set, but is still soft enough to mark with the stamp. When you make homemade soap you have a special product and adding your personal stamp makes it just that much more distinctive.